About
Welcome the Tiger was developed as a playful promotional video for Shopee’s 2022 Chinese New Year campaign.
The video centers on the concept of “传承” (chuán chéng, meaning “to pass on” or “carry forward”), using the zodiac animals of 2021 and 2022, the Ox and the Tiger, as symbolic representations of transition and progress into the new year.
It highlights the campaign’s three key selling points, with subtle appearances of the Tiger woven throughout to reinforce the theme of continuity and momentum.
Creative fields
Animation, Graphic Design, Illustration
Collaborators
Stella Tan (Graphic Design & Illustration)
James Ng (Animation & VO)
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