About
This promotional video was created to drive excitement for Shopee’s Chinese New Year midnight flash sale.
Lines forming a rabbit motif subtly reference the 2023 zodiac, while festive colours and dynamic visuals evoke a joyful, celebratory mood. A countdown timer builds urgency, encouraging customers to act quickly, all within a lively and engaging festive tone.
Creative fields
Animation, Graphic Design, Illustration
Collaborators
Stella Tan (Graphic Design, Illustration & Animation)
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