About
Payday Sale is one of our core BAU initiatives, designed to consistently drive traffic and conversions on the 15th of every month.
This promotional video follows a smooth horizontal pan, built around bright, energetic illustrations that capture the upbeat and feel‑good mood of payday. The visuals highlight key offers through playful character moments, guiding the eye across a lively shopping world.
Everyday items and familiar shopping elements reinforce relevance while creating an engaging, approachable environment that encourages users to explore the deals and enjoy the Shopee experience.
Creative fields
Animation, Graphic Design, Illustration
Collaborators
Stella Tan (Graphic Design & Illustration)
Ariel Yap (Animation)
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