About
Ride the 12.12 Thrill was created as the main promotional video for Shopee’s 2022 12.12 campaign. 
Drawing inspiration from the dazzling effects of dance floor lighting, the key visual evokes the energy of a party atmosphere and invites shoppers to join the celebration and shop from dusk till dawn. 
The video showcases the campaign’s three key selling points through amusement park–inspired elements, such as games and activities, to reinforce a fun and immersive shopping experience.
Creative fields
Animation, Graphic Design, Illustration
Collaborators
Stella Tan (Graphic Design & Illustration)
James Ng (Animation)
Liz Yap (VO)
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