About
Welcome the Tiger was created as a fun promotional video for Shopee's 2022 Chinese New Year campaign.
It features the act of '传承' (chuán chéng / to pass something on) by using the representative zodiac animals of 2021 and 2022 - the Ox and Tiger, to express moving forward to a new year. The video showcases the 3 main key selling points of the campaign with little snippets of the tiger throughout.
Creative fields
Animation, Graphic Design, Illustration
Collaborators
Stella Tan (Illustration/Graphic Design)
James Ng (Animation)
